Proven operators.
Not just advisors.

Larry Siegel has distinguished himself in transformational executive roles, including EVP at Aetna and Corporate VP/COO at UnitedHealthcare, where he architected clinical, analytic, and operational excellence for millions of patients across integrated health systems.

He transforms clinical teams into high-performing organizational assets and brings enterprise-scale healthcare transformation experience and steady, hands-on mentorship to every engagement.

His coaching specialty centers on frontline, emerging, and senior leaders in complex healthcare environments, blending practical leadership skills, project and change management, technology fluency, and strong communication.

Aurel Iuga is a US-credentialed healthcare executive whose recent leadership at ActiveHealth Management, a CVS Health subsidiary, included architecting the analytics strategy for high-impact cardiovascular risk programs integrating claims, pharmacy, and SDOH data. He championed the enterprise AI/ML business case, building financial models of projected economic impact and securing senior leadership investment in large-scale innovation.

Previously Clinical Solutions Manager & Medical Director in Anthem's Clinical Modeling Group for five years, he built medical algorithms, predictive models, and value-based care frameworks that improve quality and reduce cost. As an independent consultant he has supported pharma, payers, and technology startups across competitive landscape assessment, value-based dashboards, medical informatics, and product strategy.

Aurel holds an MD, MBA, MPH, and CMQ, is a Diplomate of the American Board of Preventive Medicine (Preventive Medicine & Public Health, Clinical Informatics), and is a published author with peer-reviewed research in clinical and translational science. He pairs physician-grade clinical credibility with hands-on fluency in R, SQL, Python, and predictive modeling.