Strategy Grounded in Evidence,
Not Instinct.
Seglar Advisory pairs decades of enterprise healthcare leadership with hands-on data science and real-world data analytics, so leaders can decide with evidence.
Seglar Advisory LLC delivers hands-on, results-driven strategic advisory for healthcare organizations worldwide. With 25+ years of proven leadership across payers, providers, pharma, analytics, and operational transformation, we turn evidence into decisions and decisions into measurable results, always in service of better outcomes for patients.
Boutique Expertise.
Enterprise Scale.
Four intertwined practices, anchored by the same operating discipline, bridging abstract analytics and operational reality for the most complex decisions in healthcare.
Data-Driven Strategy
Strategic planning grounded in real-world data and clinical evidence. Evidence-based decision frameworks for executives, boards, and investors.
VIEW SERVICE DETAILSAI & Predictive Analytics Governance
A dedicated practice for safe, accountable AI adoption: model governance, validation, bias controls, and HIPAA-aware data oversight.
VIEW SERVICE DETAILSAdvisory Consulting
Operational transformation for payers and providers. Due diligence for healthcare investors backed by operator-grade analytics.
VIEW SERVICE DETAILSExecutive Coaching
Personalized 1:1 mentorship for emerging and senior leaders, blending practical skills with high-performance team building.
VIEW SERVICE DETAILSThe proof is in the practice.
Operators, not just advisors
EVP and COO-level experience at Aetna and UnitedHealthcare.
PhD-level data & AI expertise
Real-world data at enterprise scale, with HIPAA and GDPR rigor.
Real-world data depth
Clinical informatics and real-world data analytics built for diligence and decisions.
Measured in outcomes
Verified cost savings for millions of patients across integrated systems.
Proven
Operators.
Multidisciplinary leadership uniting C-suite operating experience, biostatistics and AI, and real-world data informatics under one roof.
Larry Siegel
Principal & Founder
Former EVP at Aetna and Corporate VP/COO at UnitedHealthcare. Operational excellence at enterprise scale.
Elena Koshkina, PhD
Partner, Data & AI Strategy
20+ years across healthcare, pharma, and e-commerce. Turning real-world data into measurable outcomes.
Aurel Iuga, MD
Partner, Clinical Strategy & Analytics
Physician executive bridging clinical strategy, advanced analytics, and AI/ML.
Larry brings a rare combination of strategic clarity and deep healthcare expertise to every conversation. What always stood out was his genuine care for people, both the members whose health outcomes he worked to improve and the colleagues and employees he led along the way. He's a thoughtful partner and a trusted advisor.
“Larry's coaching has been truly transformative for me. His guidance, support, and belief in my potential helped me grow in ways I didn't think were possible.”
“Elena combines deep technical RWD/RWE expertise (US, EU, UK) with exceptional leadership and business acumen. Elena excels at client engagements, fostering relationships built on trust and genuine collaboration.”
“Aurel is a dedicated, progressive and analytical healthcare consultant and has helped us in projects related to health, clinical strategy and data modeling. Very highly recommended.”
“I engaged Larry Siegel to help sharpen our value proposition and develop a strategy for growth and partnerships within the broader medical imaging ecosystem. Larry brought a level of strategic clarity and market understanding that was immediately impactful. He helped us articulate what makes our technology compelling to large-scale partners, and his guidance has been instrumental in how we approach those conversations. I would highly recommend Larry to any company navigating complex strategic decisions.”
“Working with Seglar Advisory shifted how our executive team frames decisions, from instinct to evidence, without losing momentum.”
Evidence,
in writing.
Your TAM Is a Spreadsheet Fantasy
Every healthcare AI pitch deck has a $40B TAM slide. Almost none of them can name the 200 accounts that actually have the problem. Claims data can.
READ ARTICLE AI GovernanceHow to Select an AI Vendor in Healthcare
Most healthcare AI purchases fail before the contract is signed. The selection process, not the technology, is usually the problem.
READ ARTICLE All insightsWhat decision are you facing?
Tell us about the call you need to make. We'll bring the evidence, and the steady hand to execute on it.
Schedule a Consultation